Why did I love this book?
Ann Handley makes business writing look effortless and fun. But, being a generous soul, she shares her writing secrets freely in this book, which has become something of a classic in the business world. I love her message about having “pathological empathy” for the reader.
This book is valuable to nearly everyone, no matter what phase of your career you’re in. Everybody writes, as the book says, and we can all do it better.
6 authors picked Everybody Writes as one of their favorite books, and they share why you should read it.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…